![]() ![]() You aim mainly for scholars and students. ![]() Mainly consider your targeted users and create a fitting design for them.įor example, you have a webpage that contains advanced articles on history. So you know who your customers are, what they think of your product, what they think of the competition and much more. You are solving a problem, and your customers are the people who experience that problem. No one is going to use a service that they did not understand. You can lay the foundation for a successful future brand by making your value proposition memorable.īut if you are not going to use your value proposition, be understandable, and explain what you do in some other words being simple still. Repetitive sentences are more likely to stick in people’s minds. You may increase your value proposition’s power if you use it on your welcome page again. It is better if you pick the color of the button different than the page’s tones, this way it will be more luring. But it may be more interesting to add what they are going to do to the CTA button. The button might say “Let’s get started” or “Explore ” like we are all familiar. #3 Action!Īfter your welcome message, continue with a button that makes people want to click on. And then you can mix things up by adding something creative to the equation. Well if you display the wrong first-contact message to users they might do the same thing, leave, or destroy your business with bad word-of-mouth and negative reviews.įirst off, be enthusiastic and kind with your welcome message. Wouldn’t you agree that if our first words to aliens were “Put your hands where I can see them!”, they would at best leave and never come back again and at worst, evaporate us all? Remember that 2016 movie Arrival? (in case you didn’t see it: it is a sci-fi movie revolving around a scientist that is trying to talk to aliens) Then comes establishing the right message #2 The First Contact
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